45-day meeting guarantee, or your money back

Get a national retailer meeting in 45 days. Guaranteed.

Endcap gets proven D2C brands in front of the buyers at Tesco, Sainsbury's, Boots and the rest, with a guaranteed meeting, or your money back. Start with a free retail-ready health check.

See how it works
The 45-day guarantee
1Free health checkAre you retail-ready?
2Your readiness reportScore + the right retailers to target
3We book your buyer meetingA real national buyer, within 45 days
If we don't, you don't pay.£2,500/mo
We get brands in front of buyers at TescoSainsbury'sAsdaBootsSuperdrugHolland & BarrettJohn LewisSelfridgesArgosB&QPets at HomeWalmartTargetSephoraBest Buyand more
How it works

Five steps from your kitchen table to a buyer's desk

A productised path to retail, no £10k trade-show stand, no cold guesswork.

STEP 1

Free health check

A short assessment scores how retail-ready your brand really is.

STEP 2

Readiness report

Your score, the gaps to fix, and the retailers you can realistically land first.

STEP 3

Sign up

£2,500/month. Everything included, and your live dashboard unlocks.

STEP 4

We book the meeting

We work our buyer relationships and book you a real meeting within 45 days.

STEP 5

Grow on shelf

Land the first meeting, then we help you win more doors and scale your retail footprint.

The guarantee

A meeting, not a maybe.

We guarantee a meeting with a buyer who has range authority at a national retailer, within 45 days of you signing. If we don't deliver, you get your money back.

We're honest about what that is: a meeting, not a listing. We can't make a buyer range your product, that's their call. But we can get you in the room, ready, in front of the right person. That's the hard part, and it's what we guarantee.

A confirmed, diarised meeting with a real buyer, not a portal submission.
We only take you on if you're genuinely ready, so the meeting counts.
No meeting in 45 days? Full refund. Simple.
45DAYS OR
MONEY BACK

The honest comparison

A trade-show stand costs £10k+ and rarely lands a single national buyer meeting. Endcap costs a fraction, and the meeting is guaranteed.

Pricing

One simple price. Everything included.

No listing-fee surprises, no per-meeting charges. Just the work that gets you on shelf.

Endcap retainer
£2,500/ month

Everything you need to get from D2C to a national buyer's desk.

  • Guaranteed national retailer meeting in 45 days
  • Free retail-ready health check & readiness report
  • Live dashboard, readiness score & buyer pipeline
  • Ongoing buyer outreach across all major retailers
  • Meeting prep, sell-in one-pager & buyer follow-up

Money-back guarantee covers your first month if we don't book a qualifying meeting within 45 days.

Then scale

We grow with you

The first meeting is just the start. We keep working your pipeline, more retailers, more doors, and give you the tools to manage orders and forecasting as your retail business grows.

Why brands choose Endcap
Why Endcap

Retail access, without the gamble

Three reasons founders pick Endcap over a trade-show stand or a traditional sales broker.

GUARANTEED

An outcome, not a punt

A trade-show stand costs £10k+ and rarely lands a single buyer meeting. We guarantee the meeting in 45 days, or your money back.

PRODUCTISED

One price, everything in

£2,500/month, no listing-fee surprises and no per-meeting charges. The readiness work, the outreach and the dashboard, all included.

CONNECTED

Real buyer relationships

We don't cold-email and hope. We know the buyers across retail, high-street and discount, and we only bring them brands that are ready.

45 daysTo a guaranteed national buyer meeting
£2,500/moEverything included, vs £10k+ for one trade show
All the majorsBuyer relationships across retail, high-street & discount
FAQ

The honest answers

A confirmed, diarised conversation with a buyer or category manager who has the authority to range products, at a national retailer. Not an online application, not a generic info request. A real person, in the room (or on the call).

The national grocers (Tesco, Sainsbury's, Asda, Morrisons, Aldi, Lidl, Waitrose, Co-op, Iceland), high-street and specialist retailers (Boots, Superdrug, Holland & Barrett, Pets at Home), plus discounters, wholesalers and online retail. We match you to the doors you can realistically open first.

You get your money back. The guarantee covers your first month if we haven't booked a qualifying national buyer meeting within 45 days of you signing.

That's what the free health check is for. We score your margins, supply, packaging, traction and pricing the way a buyer would, and tell you honestly. If you're not ready yet, we'll show you exactly what to fix first.

Everything: the guaranteed meeting, the readiness report, your live dashboard, ongoing buyer outreach across all major retailers, and full meeting prep and follow-up. No listing fees to us, no per-meeting charges.

A trade show puts you in a hall of hundreds with no guaranteed buyer meeting, for £10k+. A traditional broker wants a long retainer and a cut of your sales with little transparency. Endcap is one fixed monthly price, a guaranteed meeting in 45 days, and a live dashboard so you can see exactly what is happening.

Prefer to just chat?

Skip the health check — talk to us directly.

Not ready to score yourself yet? Tell us a bit about your brand and we'll come back to you within 1 business day.

Please fill in your name, a valid email, and a message.
We'll reply within 1 business day. No sales pitch.

Find out if you're retail-ready, free.

Two minutes. An honest readiness score and the retailers you could land first. No obligation, no sales pitch.