Endcap gets proven D2C brands in front of the buyers at Tesco, Sainsbury's, Boots and the rest, with a guaranteed meeting, or your money back. Start with a free retail-ready health check.
A productised path to retail, no £10k trade-show stand, no cold guesswork.
A short assessment scores how retail-ready your brand really is.
Your score, the gaps to fix, and the retailers you can realistically land first.
£2,500/month. Everything included, and your live dashboard unlocks.
We work our buyer relationships and book you a real meeting within 45 days.
Land the first meeting, then we help you win more doors and scale your retail footprint.
We guarantee a meeting with a buyer who has range authority at a national retailer, within 45 days of you signing. If we don't deliver, you get your money back.
We're honest about what that is: a meeting, not a listing. We can't make a buyer range your product, that's their call. But we can get you in the room, ready, in front of the right person. That's the hard part, and it's what we guarantee.
The honest comparison
A trade-show stand costs £10k+ and rarely lands a single national buyer meeting. Endcap costs a fraction, and the meeting is guaranteed.
No listing-fee surprises, no per-meeting charges. Just the work that gets you on shelf.
Everything you need to get from D2C to a national buyer's desk.
Money-back guarantee covers your first month if we don't book a qualifying meeting within 45 days.
The first meeting is just the start. We keep working your pipeline, more retailers, more doors, and give you the tools to manage orders and forecasting as your retail business grows.
Why brands choose EndcapThree reasons founders pick Endcap over a trade-show stand or a traditional sales broker.
A trade-show stand costs £10k+ and rarely lands a single buyer meeting. We guarantee the meeting in 45 days, or your money back.
£2,500/month, no listing-fee surprises and no per-meeting charges. The readiness work, the outreach and the dashboard, all included.
We don't cold-email and hope. We know the buyers across retail, high-street and discount, and we only bring them brands that are ready.
Six consumer brands taken from concept, DTC or a single retailer to national distribution — using the same playbook that powers Endcap.
National listings across Sainsbury's, Tesco, Iceland, Co-op, Morrisons — plus Tesco Ireland and SuperValu. Named Tesco's Emerging Brand of the Year and a NielsenIQ Performance Award winner.
Zero retail partners to meetings with Walmart, Sam's Club, BassPro, Leisure Grow, Mountain Warehouse and John Lewis in 30 days. National in-store listings now secured for SS2027.
Channel strategy and pricing architecture built from the ground up — moving frkl from zero physical presence into Brown Thomas, Selfridges, Anthropologie, QVC and John Lewis in a single engagement.
Meetings with Tesco, Morrisons, Sainsbury's, Iceland and Dutch retailer Jumbo inside 45 days — with two national listings now secured for the 2026/27 period.
From no product and no plan to a fully manufactured protein bar and a multi-channel UK retail launch — grocery, value and specialist — inside one engagement.
GTM, supply chain and commercial model built from scratch — into Holland & Barrett, Boots, Waitrose, Whole Foods, WHSmith, SuperValu, Centra, Equinox, David Lloyd and more.
"LRV delivered at speed what we've been trying to achieve for 3 years."
— Founder, Hunger Hub
A confirmed, diarised conversation with a buyer or category manager who has the authority to range products, at a national retailer. Not an online application, not a generic info request. A real person, in the room (or on the call).
The national grocers (Tesco, Sainsbury's, Asda, Morrisons, Aldi, Lidl, Waitrose, Co-op, Iceland), high-street and specialist retailers (Boots, Superdrug, Holland & Barrett, Pets at Home), plus discounters, wholesalers and online retail. We match you to the doors you can realistically open first.
You get your money back. The guarantee covers your first month if we haven't booked a qualifying national buyer meeting within 45 days of you signing.
That's what the free health check is for. We score your margins, supply, packaging, traction and pricing the way a buyer would, and tell you honestly. If you're not ready yet, we'll show you exactly what to fix first.
Everything: the guaranteed meeting, the readiness report, your live dashboard, ongoing buyer outreach across all major retailers, and full meeting prep and follow-up. No listing fees to us, no per-meeting charges.
A trade show puts you in a hall of hundreds with no guaranteed buyer meeting, for £10k+. A traditional broker wants a long retainer and a cut of your sales with little transparency. Endcap is one fixed monthly price, a guaranteed meeting in 45 days, and a live dashboard so you can see exactly what is happening.
Not ready to score yourself yet? Tell us a bit about your brand and we'll come back to you within 1 business day.
Two minutes. An honest readiness score and the retailers you could land first. No obligation, no sales pitch.