Our Services
Commercial Setup & Sales Expansion: End to End
From market entry strategy to retailer negotiations and in‑store activation, we provide the senior commercial firepower consumer brands need to launch, list and scale across the UK, Ireland, Europe and the US, without the overhead of building an in‑house team.
Market Entry & Channel Strategy
A structured go‑to‑market plan that identifies where your brand fits, how it competes, and the fastest route to sustainable distribution across consumer retail in the UK, Ireland, Europe and the US.
Full UK GTM strategy delivered within 90 days
What's Included
- Competitive positioning and white‑space analysis within your category
- Channel prioritisation across Grocery, Specialist, Convenience, Foodservice and B2B
- Pricing, margin and promotional architecture tailored per channel
- 12‑month commercial roadmap with volume and revenue targets
Distribution Setup
We secure the right national distribution partners so your product reaches shelves, chillers and fulfilment centres without unnecessary complexity.
Distribution partners secured within the first 90 days
What's Included
- National distribution partners for Grocery, Convenience, Foodservice and B2B
- Logistics negotiation covering MOQs, lead times and service levels
- E‑commerce and D2C fulfilment alignment
- Supply chain readiness review before first delivery
Retailer Engagement & Sales Execution
From pitch deck to purchase order. We open doors, lead negotiations and manage the commercial relationship so you can focus on building your brand.
Deep relationships across every major retailer in the UK, Ireland, Europe and the US
What's Included
- Retailer‑ready pitch decks and category rationale
- Direct introductions to buyers at Tesco, Sainsbury's, Boots, Holland & Barrett, Ocado and more
- Joint Business Plan creation and promotional planning
- Launch timeline management and ongoing account support
Forecasting, S&OP & Commercial Governance
Robust planning and performance frameworks that protect margin and keep every stakeholder aligned from factory to shelf.
Data‑driven governance from day one
What's Included
- Demand forecasting and supply alignment (S&OP)
- Commercial scorecard covering rate of sale, margin, promo ROI
- Trade investment framework to safeguard profitability
- Regular reporting so you always know where your investment is going
Brand Activation & Field Execution
On‑the‑ground support that builds awareness, drives trial and accelerates rate of sale during the critical early months of distribution.
Scalable activation tailored to your budget and stage of growth
What's Included
- Sampling programmes, brand ambassadors and influencer coordination
- Activation calendar aligned to retailer and seasonal windows
- Field sales support for early‑stage distribution
- In‑store and event‑based campaign execution
First 90 Days
Tangible Results, Fast
We operate as your plug‑in commercial team, hitting the ground running with established buyer relationships, market intelligence and a proven playbook. Within the first 90 days you'll have a clear strategy, confirmed distribution and retailer meetings in the diary.
No long ramp‑up, no guesswork. Just disciplined execution from senior operators who've done it before.
Discuss Your LaunchGTM Strategy & Channel Plan
Complete UK go‑to‑market strategy with channel prioritisation and competitive positioning.
Pricing & Margin Architecture
Channel‑specific pricing frameworks benchmarked against key competitors.
Distribution Secured
National distribution partners confirmed for priority channels.
Retailer Meetings Booked
Pitch decks completed and first buyer meetings in the calendar.
Forecasting & S&OP Live
Demand planning model and commercial scorecard implemented from day one.
Why Partner With Us
A Dedicated Commercial Team: Without the Overhead
20+ Years of Commercial Leadership
Deep experience scaling consumer brands across every major grocery, lifestyle and specialist retail channel in the UK, Ireland, Europe and the US.
Proven Launch & Scale Expertise
We've taken consumer brands from concept to national and international distribution, and know exactly what retailers expect at every stage.
Buyer Relationships That Open Doors
Established connections across UK Grocery, Convenience, Specialist Retail and Foodservice that accelerate every stage of the sales cycle.
P&L, Margin & EBITDA Focus
Every recommendation is grounded in commercial reality, protecting your margin while driving volume growth.
FAQ
Getting into retail
How do I get my product into a UK supermarket?
You need a retail-ready product (compliant packaging, costed margins, scalable supply), a buyer-ready sell-in, and an approach timed to the retailer's range review. LRV manages this end to end. Our retailer engagement service
What does it cost to get listed in a supermarket?
Expect a mix of retailer margin expectations, promotional contribution and sometimes listing fees. These vary by retailer and category, so the key is modelling your net margin after trade terms before you pitch.
How long does it take to get a supermarket listing?
Usually months rather than weeks — it's paced by each retailer's range-review windows. Being ready ahead of the window is what wins the slot. How LRV works with you
What makes a brand “retail-ready”?
A retail-ready brand is compliant, costed and able to supply at volume, with a clear reason to be on shelf. Our readiness check covers margin, supply, packaging, compliance and category fit. Try the Endcap readiness check
Do I need a distributor to sell to UK supermarkets?
Often yes, for scale and depot access — but not always. It depends on the retailer and channel, and we help you choose the right route rather than defaulting to one.
What margin do UK supermarkets take?
It varies by category and retailer. Model your cost price against the retailer's expected margin plus any promotional contribution before you pitch, so you know your true net position.
How do I pitch to a supermarket buyer?
With a concise, data-led sell-in: the category opportunity, your rate-of-sale evidence, sound commercials and reliable supply. LRV builds the pitch and runs the buyer meeting. Read our pitching playbook
What do supermarket buyers want to see?
A clear category opportunity, evidence of demand (traction and rate of sale), sensible commercials, and proof you can supply reliably at volume. The retail-ready checklist
How do I avoid being de-listed after launch?
Protect your rate of sale, run promotions without destroying margin, and keep the buyer relationship warm with regular performance reviews. First 90 days on shelf
Ready to Build Your UK Commercial Engine?
Every brand's journey is different. Let's discuss which combination of services will deliver the greatest impact for yours.
Get in Touch