About LRV
Bridging Product Passion and Commercial Reality
Founded by industry insiders who saw too many promising brands fail due to a lack of commercial expertise, LRV exists to simplify retail complexities and empower consumer brand innovators to thrive.
Our Story
After years of sitting on both sides of the table at major retailers, our founders saw a recurring pattern: brilliant consumer products with passionate founders were failing to gain traction, not because of quality, but because they lacked the commercial know‑how to navigate today's retail landscape.
LRV was created to change that. We bring the insider perspective. The understanding of how buyers think, what data they scrutinise, and how decisions are made, directly to the consumer brands that need it most.
Today, we've supported over 150 brands across food, drink, health & wellness, beauty, household and lifestyle, delivering an average sales uplift of 35% and helping secure over 2,000 new retail listings across the UK, Ireland, Europe and the US.
Our Team
Experienced Insiders on Your Side
Our team brings together decades of combined experience from senior positions at leading retailers and global consumer brand companies. Every engagement is backed by real buyer insight and commercial rigour.
Former Retail Buyers
Senior buying experience at major UK supermarkets, managing multi-million pound categories across chilled, ambient and beverages.
Commercial Directors
Seasoned leaders who have built and scaled sales teams, negotiated national listings and driven brand growth across the grocery landscape.
Consumer Brand Strategists
Data-driven strategists with backgrounds at leading consumer brand companies, bringing rigour in category management, trade marketing and consumer insights.
Account Management Experts
Hands-on professionals experienced in managing retailer relationships, optimising promotions and delivering sustained performance improvement.
Our Values
What Drives Us
Progress
We measure success through tangible outcomes and continuous improvement.
Connection
We build genuine relationships between brands, buyers and consumers.
Dedication
We invest deeply in every client's journey, treating each brand as our own.
Teamwork
We collaborate closely with clients, retailers and distributors as one team.
Encouragement
We champion innovators and empower founders to reach their full potential.
Our Clients
Who We Work With
Start‑Ups
Getting retail‑ready with pitch preparation, product positioning and your first buyer meetings.
Scale‑Ups
Expanding listings, optimising promotions and building sustainable growth across channels.
International Brands
Entering the UK & Irish markets with local intelligence, compliance guidance and strategic introductions.
Established Brands
Diversifying ranges, preventing delists and unlocking new revenue streams across the grocery landscape.
FAQ
About LRV
Who is behind LRV?
A team of former category buyers and seasoned commercial directors with hands-on experience of getting consumer brands onto shelf across grocery, health & beauty and lifestyle retail.
Where is LRV based?
LRV is UK-based and works with consumer brands across the UK, Ireland, Europe and the US.
Who does LRV work with?
Start-ups getting retail-ready, scale-ups expanding distribution, and international brands entering the UK, Irish, European and US markets. How we work with you
How is a consultancy like LRV different from a sales broker?
A broker sells your product; LRV builds your whole commercial function — strategy, buyer relationships, distribution and governance — using insider buyer experience. See our services
Can LRV help me expand internationally?
Yes. We support entry into UK, Irish, European and US retail with local buyer intelligence and channel strategy. Market entry services
How do I get started with LRV?
Book a consultation. We assess your retail-readiness and map the fastest route to listings. Contact LRV
Let's Build Something Together
Our team of former buyers and commercial directors is ready to help your consumer brand reach its full potential across global retail.
Start the Conversation