About LRV
We have sat on both sides of the table.
LRV was founded by operators rather than advisers. We have spent our careers on both sides of a buying desk, inside the retailers and across from them, building the commercial case to get a brand in. We have listed our own brands and won listings for many others since. Too many good products fail for reasons that have nothing to do with the product, so we built a firm to fix the commercial side.
A broker sells your product. We build your commercial function.
What we do
LRV Advisory works with corporates, investors and boards on acquisitions, disposals and market entry, engaged by mandate.
LRV Signature is a retained partnership that builds and runs the commercial function for established and funded brands.
Endcap by LRV gets D2C brands commercially ready and in front of a national retail buyer within 45 days, for a fixed monthly fee.
Every engagement is run by someone who has done the job. There is no account management layer between the person you meet and the person doing the work, which is the reason we take on a small number of clients at a time.
Start with the question, not the service.
Tell us what you are trying to do and we will tell you which of the three fits, or whether we are the wrong firm for it.
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