LRV Insights
Insights
Practical articles for founders and commercial teams building consumer brands in the UK, Ireland, Europe and the US.
Buyer Pitching
The Retail‑Ready Checklist: 12 Questions Every Buyer Will Ask
Before you pitch a UK grocery buyer, pressure‑test your brand against the same 12 questions the category team will use in the room.
Market Entry
The First 90 Days in UK Retail: A Launch Playbook
What great consumer brands get right in their first 12 weeks on shelf, from forecasting and depot stock cover to activation and rate of sale.
Buyer Pitching
Pitching UK Grocery Buyers: What Actually Wins Listings
Category rationale, shopper insight, and commercial construct, how to structure a pitch deck the way UK grocery buyers actually read one.
What We Write About
Published by the firm, for founders and commercial teams
Every article is published by the firm, drawing on experience from both sides of the buyer meeting: negotiating listings at UK supermarkets, health & beauty chains and international grocery, and leading commercial functions inside consumer brands.
You'll find pieces on getting a consumer product retail-ready, structuring a pitch deck the way buyers actually read one, protecting rate of sale in the first ninety days on shelf, negotiating trade terms without wrecking margin, and building a commercial function that scales from first listing to national distribution across the UK, Ireland, Europe and the US.
Ready to translate any of this into your own commercial plan? Read more about the services we run or book a confidential first call.